How Many White Papers Are “Enough”? Some Thoughts for Marketers
Marketing people often wonder how many white papers their company should publish. How many white papers are really “enough”? The answer, of course, is “that depends.” One of my clients asks me to...
View ArticleHow to Leverage Your White Paper to Get Leads, Press, Attention and More
After weeks of meetings, interviews, research, writing and editing, your white paper is done. Congratulations! Now your real work begins. Because the white paper baby you love will be awfully...
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Your New Guide Through the Social Media Jungle
You wouldn’t embark on a jungle safari without an experienced guide to show you the way. It’s the same in the social media jungle. If you want to use social media sites like Facebook and Twitter to...
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Where the Pros Reveal Their White Paper Marketing Secrets
Today’s corporate executives don’t want a sales pitch, they want valuable content that helps them solve their business problems. Without a doubt, the best collateral to do that is white papers. If...
View ArticleHot Social Media Marketing Trends
Staying informed of the latest social media trends will not only help you keep tabs on your old college crowd, it will also help you market your white papers more effectively. We caught up with a...
View ArticleFacebook Experts Reveal White Paper Marketing Secrets
Simply sending your well-crafted white paper to your many “fans” on Facebook is an obvious way to use the site for marketing. I recently spoke with two Facebook experts who shared some not-so-obvious...
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Facebook Landing Pages: Another White Paper Registration Tool?
Facebook fan pages are a great way to offer discussions, videos, blog feeds, events and other interesting content to your business fans. But did you know that you can add social oomph to your white...
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Don’t Miss the World’s Largest Online Social Media Event
Back when marketers started using social media for business, they were like novice musicians. These days, many businesses play sophisticated scores, using social media strategically to boost their...
View ArticleWhite Papers and Social Media: A Symbiotic Relationship
Social media and white papers have both earned their label as white-hot marketing vehicles within today’s rapidly changing online environment. Social media has experienced a significant growth rate...
View Article7 Reasons You Should Launch White Papers Like Products
Product launches can be incredibly powerful tools for uniting an organization. Have you considered launching your white papers like products? Product launches: * touch most, if not all, media...
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